Welcome to this episode of the Real Fast Results podcast! This is an extra special episode because today’s special guest is world famous researcher, New York Times bestselling author, and university professor Dr. Jonah Berger. You’re about to learn how to put campaigns together, which have the propensity to be contagious and even go viral.
Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On. Berger has spent over 15 years studying how social influence works, and how it drives products and ideas. In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies. He has also been published in popular outlets like the New York Times and Harvard Business Review.
We’ve all seen products and ideas catch on, services and the like, whether it’s a product in the grocery store (Greek yogurt became popular a few years ago), whether it’s an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example. We’ve all seen examples of things which came out of nowhere and became extremely popular, and the question is “Why?” What was it about these things that made them popular?
It turns out that it’s not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there. It’s really about the power of word-of-mouth. It turns out that word-of-mouth is ten times as effective as traditional advertising. Click To Tweet
- How contagious marketing works
- Getting people to talk about your product
- STEPPS – Social Currency, Triggers, Emotion, Public, Practical Value, Stories
- How to apply “STEPPS” to what you are promoting
- When it comes to writing a book or creating content in some way, shape, or form, is how can you make your audience feel like an insider?
- Think for a moment about the cover of your book
- Active colors
- Finding the right triggers for a product
- Practical value
- Meeting the needs of your audience
Connecting with Dr. Berger
My book is available anywhere books are sold. Amazon, Barnes & Noble, or wherever you like. You can find more information about me at JonahBerger.com. There are a bunch of free resources on our website, like a workbook to help you follow the STEPPS, and those sorts of things. You can also find me on J1Berger on Twitter.
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Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results.
As always, go make results happen!