The promise is that if you’re an expert in your field, at any level, the best way to get people to become attracted to you is by leveraging other people’s lists. We’ve heard this before. Now, in the real estate world, we call that using other people’s money, but in the information and the marketing space, we call it leveraging other people’s lists. Then, in the podcast world, you leverage the list of the podcast that you’re guest speaking on. What you want to do is start learning the art of podcasting and being a guest. So that is what we’re going to talk about today, being a guest on other people’s shows.
Benefits of Being a Podcast Guest
- List building
3 Steps to Being a Great Podcast Guest
- Structure – Okay, just to give you the world of “structure”. What structure is for me, what I think that is, is that you want to make it easy for people to say “yes” to you. Now, what does that look like as a host? When my people reach out to a host, I have things like a media page ready to go, with all my images ready to go, my bio ready to go.
- Setup – Setup is having this thing called a microphone, and having a dedicated line, not on a WiFi. Again, I feel like this should be common sense, but there are times when you get on the phone with someone, to interview them and they’re on a WiFi. You can’t do that when you’re dealing with audio and visual. You have to upgrade your AT&T, or Google Fiber, or whatever.
- Promotion – Now, think about this. None of us like to promote ourselves because we are taught at a very young age not to be narcissistic. It’s very counter-intuitive when it comes to podcasting because your host already has a party going on, and then you have to go and invite yourself to the party.
Real Fast Results Community
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As always, go make results happen!