Today I’m going to talk about the best practices checklist we use in house for our day to day email marketing. Email marketing is a big deal within my business. Email is my primary marketing vehicle.
In spite of the fact that email deliverability has become more difficult, emailing your list is still the most potent and effective marketing tool. Be that as it may, the use of “best practices” will help ensure that every email stands the best chance of hitting its intended mark. Accordingly, what follows is a checklist designed to be used before sending any email.
Use it yourself or provide this list to whomever sends your email. Some of these suggestions may seem like common sense, but I find this list to be very useful, ensuring that nothing is forgotten. Let’s get started. If you want your emails to be taken seriously, they must be free of misspellings and grammatical mistakes. Click To Tweet
- Spell check
- Double check dates and times
- Spam filters
- Check links
- Check landing pages
- Make sure that your emails are CAN-Spam compliant
- Track Statistics
CAN SPAM Compliant FTC Link:
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