How to Get Your Message Out by Sponsoring a Podcast on the Cheap with Dan Walton


Dan WaltonWelcome to this episode of the Real Fast Results podcast!  This episode actually revolves around the whole podcast movement and what is going on for content creators.  Today’s special guest is Dan Walton.  He is the creator and founder of Cast.Market, which enables podcasters and potential sponsors to explore the podcast landscape.  With it, you can track any show’s popularity across time and by geographic region.  These are important metrics for people who run podcasts.

While creating this service, Dan discovered new insights on what drives listeners to shows.  So, in addition to providing the democratic data that it does, Cast.Market is launching a brand new advertising network, which breaks down the barriers of podcast advertising.  Dan believes that by connecting sponsors and advertisers in an efficient and automatic way, he can make podcasting more productive for everyone.  Welcome to the show Dan…


We’re going to talk about how to improve podcasting and how to improve your show, if you’re a podcaster. Also, we’ll discuss how to get your message out about what you are doing, through podcasting.

Whether you are selling something or you have a service, you can sponsor podcasts. Click To Tweet

If you are an author or speaker, one of the best ways to improve your speaking, and your work, and all of that is to start a podcast, if you haven’t already.  It’s an opportunity to speak and learn how to put these sorts of things together.  And, I think it’s an awesome thing to do.  It’s easy, and it’s a great way to connect with an audience.

Download the Complete PDF Show Notes Free for this Episode

Cast.Market tracks every single podcast and its popularity in every country.  So, you can go on there and search for different shows to see which shows are popular and which aren’t.  For instance, if you are planning on starting a podcast about speaking, and you are trying to decide what your topic should be, you can go and search around to see what other shows are talking about.  You can also see how they are doing in terms of their popularity.  So it’s a good research tool for people who are thinking about creating a podcast.


  • Finding podcasts to be interviewed on
  • How to use Cast.Market
  • How sponsoring podcasts gets your message out
  • Cost of campaigns on Cast.Market
  • Measuring the ROI of your investment
  • Podcasting business model
  • The future of podcasting

Download the Complete PDF Show Notes Free for this Episode

Connecting with Dan

If you just go to Cast.Market, you can create an account, and my email is on there.  You can also just send me an email at Dan@Cast.Market.

Real Fast Results Community

If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing.

Of course, we also want to know your results. Please share those results with us at

As always, go make results happen!

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About the Author ()

Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and host the Real Fast Results podcast. He is also the creator of other highly popular “Real Fast” brand of training products. He left law practice 10 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at or the podcast right here on this site!

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