How to Use Coauthors to Grow Your Book Brand Internationally with Bob Lee


Hello!  Welcome to the podcast!  Bob Lee is this week’s special guest.  Bob is a management consultant and author of the book, Trust Rules: How the World’s Best Managers Create Great Places to Work.  The really interesting thing about Bob, and one of the reasons for his visit today, is that he has taken a unique approach to getting his book to become well-distributed internationally by using coauthors.  Let’s see if he’ll share a few insights on how he accomplished this.  Please welcome Bob to the show…

Promise: Increase Your Market Reach with Coauthors

Hi! Thanks for having me.  I suppose the big promise is that I will explain how to use the new power of on-demand publishing, combined with a carefully curated network of people in your market (coauthors), or rather, the markets that matter to you, in order to leverage your personal brand, and personal profile.  By doing so, you’ll increase the extent by which you have influence within various markets, including outspreading to markets that you wouldn’t normally be capable of reaching.

Download the Complete PDF Show Notes Free for this Episode


  • How to get your book in an international market
  • How to use coauthors to advance your market reach
  • Use self-publishing to reach your international goals
  • Make this process work for you by learning from Bob’s failures and successes
  • Choose coauthors
  • Why it is important to give away your book
  • What Bob would have done differently if he was starting now

Download the Complete PDF Show Notes Free for this Episode

Connecting with Bob

The four words to remember are “Bob Lee Trust Rules”.  If you Google that, or you type it into LinkedIn, or even if you go to, you’ll be able to connect with me.  LinkedIn is definitely the preferred method because that establishes contact, provides my profile, gives the links to the book, and so on. 

You can look at samples of many of the book covers at  There may be eight up there, at the moment, and you can see the approach in similarity and design that leads from one book to the other.  So, certainly, seeing one book will tell you that it’s connected to any of the other books.  Yeah, I would say LinkedIn is definitely best.  Just “Bob Lee Trust Rules,” and it does.


Trust Rules: How the World’s Best Managers Create Great Places to Work

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About the Author ()

Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and host the Real Fast Results podcast. He is also the creator of other highly popular “Real Fast” brand of training products. He left law practice 10 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at or the podcast right here on this site!

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