How to Gain Marketing Clarity for Your Book with Allan Dib


Allan Dib picture

Hello!  Welcome to the podcast!  Allan Dib is on deck for this episode.  He is a serial entrepreneur who considers himself to be a rebellious marketer.  In addition to that, Allan is a #1 bestselling author, but it’s really the fact that he has grown multiple businesses in a variety of different industries that he’s being interviewed for today’s episode. 

Specifically, he’s built businesses in IT, telecommunications, and marketing.  Several of his startups have been in the telecommunications industry, and in doing so, he has faced very stiff competition from multi-billion dollar and multinational competitors.  One of the businesses has been grown from a startup to being named one of Australia’s fastest-growing companies by Business Review Weekly, earning a spot on the coveted BRW Fast 100 List.  Allan has also made it his life’s work to provide clear and simple frameworks for entrepreneurs just like you!  Please welcome Allan to the show…

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Promise: Book Marketing Clarity

Hi!  It’s a pleasure to be on the show.  The big promise that I’m making to you today is to bring you book marketing clarity.  I want you to have a good understanding of what you are going to do with your book marketing.  There’s so much hype out there, there’s so much nonsense, and there are so many bright, shiny objects that people tell you to follow when it comes to your marketing.  There are Facebook ads, Google ads, Amazon ads, offline marketing, online marketing, and all of that.  So, what I really want to deliver to you is some marketing clarity so that you really know what you are going to need to do, from a marketing perspective.  That way, you can go from using random acts of marketing, and just throwing stuff at the wall, to really know, “Right, this is my strategy, and this is where I need to go.”

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The benefit is that you are going to wake up in the morning, and you are going to know what you need to do on a daily, weekly, and monthly basis, from a marketing perspective.  You won’t be stuck just throwing money against the wind and hoping that something comes out of it, or even having to try something, finding out it doesn’t work, and then trying something else over and over again, going from one shiny object to the next, seminar to seminar, or even following one marketing “expert” to the next. 


  • Book marketing master plan and a map of where to go
  • Book marketing for authors
  • Identify your target market
  • Create your title using keywords
  • Design a professional book cover
  • Build your author platform
  • Connect with your audience

Download the Complete PDF Show Notes Free for this Episode

Connecting with Allan

My website is, and you can go there and download “The 1-Page Marketing Plan Canvas,” which is the template that you can use to create your own 1-page marketing plan.  Also, my book, of course, is available on Amazon, and you can check it out there.  This will give you much more detail around how to create your own plan and execute it.  I’d love to connect with folks on either of those channels, and obviously, I think it would be wonderful if you would join my author platform at


The 1-Page Marketing Plan

Real Fast Results Community

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Of course, we also want to know your results. Please share those results with us at

As always, go make results happen!

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About the Author ()

Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and host the Real Fast Results podcast. He is also the creator of other highly popular “Real Fast” brand of training products. He left law practice 10 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at or the podcast right here on this site!

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