One of the fastest ways to grow your company is to do business with influence centers in your niche. The problem for most business owners is they have no relationship with influencers who could help them. Fortunately, doing business with influencers in your field is not as hard as you might think. Why is this? It boils down to this one simple truth: everybody needs something. This basic concept is the engine that drives the economy. You can use it to create and nurture relationships with top influencers in your market.
What Does Not Work in Creating New Relationships with Influencers
Before we jump into these strategies it would be helpful for you to understand what does NOT work in creating new relationships with people who could help you.
One of the worse things you can do when you want to do business with someone new is to approach them as an unknown person and ask them to do something for YOU. This happens frequently in my business. People will email or call and ask if I can promote them or send an email to my list for them. All too often I have no clue who these people are, the quality of their products and services and most importantly their business ethics. So I usually respond with a polite “no thanks” if I give them a response at all.
My point is this: Don’t start a new potentially beneficial relationship by asking someone you don’t know to do something for you. Click To TweetIn fact, it is best to take the polar opposite approach. That is, figure out something you can do for them and remember the sage wisdom that “everybody needs something.”
- 6 Ways to Start a Business Relationship with Influencers
- Video Testimonial
- Blog Review Twist
- Blog Interview/ Podcast
- List Building
- Share Their Content On Social Media
- The Cool Kids Club
- Influencer marketing
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